Reviving the 90s makeup: Makeup Looks and from the 1990s

For many, the 90s represented a simpler time, with iconic fashion and beauty trends that have remained popular to this day. The same is true for 90s makeup trends, which have recently regained popularity thanks to their bold and unique looks. Incorporating these classic styles into your modern beauty routine can help you stand out, whether you’re going for a subtle nod to the past or taking full inspiration from the decade.

From glittery eyeshadow to natural-looking brows, there are plenty of 90s makeup trends that can work for everyone, regardless of their skin tone, eye shape, or personal style. Whether you want to recreate the looks made famous by Drew Barrymore or Gwen Stefani, or put your own twist on these classic beauty trends, the 90s have plenty to offer.

Key Takeaways

  • The 90s gave rise to many unique and bold makeup trends that have remained popular to this day.
  • From glittery eyeshadow to bold lips, there are many different 90s makeup looks to explore.
  • Regardless of your personal style, incorporating 90s makeup trends into your routine can help you stand out and make a statement.

Embrace the Eyes: Bold Colors and Glitters

When it comes to 90s makeup trends, the eyes had it. From glittery lids to vibrant eyeshadows, the era was all about making a statement with your eye makeup.

One of the most iconic 90s eye makeup trends was the use of glitter. Whether applied all over the lid or just in the inner corners, glitter was a must-have for any look. You can achieve this look with a glitter eyeshadow or a loose glitter applied with a glitter glue for extra staying power.

Bold eyeshadow colors were also a popular trend in the 90s. Blue eyeshadow, in particular, was a go-to for many, often paired with spider lashes for an ultra-dramatic look. To achieve this, start by applying a pastel blue eyeshadow all over the lid, then layer a darker blue shade on the outer corner and crease. Complete the look with black eyeliner and spider lashes for a bold and sultry look.

Frosty finishes were another favorite in the 90s, with frosted eyeshadows adding an icy sheen to the lid. To create this, apply a frosted eyeshadow all over the lid, focusing on the inner corners and the center of the lid for maximum impact.

If you’re looking to try out some 90s-inspired eye looks, a great starting point is an eyeshadow palette with vibrant colors and glittery shades. With so many fun and bold options to choose from, your eyes are sure to be the center of attention.

Perfecting the Pout: Bold Lips and Lip Liners

In the 90s, statement lips were a must-have in any makeup look. From bold reds to deep browns, matte finishes to glossy shines, the choices were endless. To achieve the perfect pout, lip liners were used to define the lips and create the illusion of fullness. Drew Barrymore was known for her signature brown lip and overlined lips, cementing the trend as a staple of the decade.

Matte lipsticks were also popular in the 90s and are making a comeback today. To rock this trend, line your lips with a matching lip liner, fill in with a matte lipstick, and blot with a tissue for a long-lasting finish. For a glossy look, try a lip gloss in a coordinating shade to add shine and dimension.

When it comes to overlining, it’s important to not go too extreme to avoid looking cartoonish. Trace slightly outside your natural lip line, focusing on the center of the lips to create the illusion of fullness. For a more subtle effect, line just inside the natural lip line to define the lips and prevent any bleeding of the lipstick.

Another popular 90s trend was the use of brown lipsticks. This warm and flattering shade can be paired with a neutral eye for a chic and effortless look. To avoid looking washed out, choose a brown lipstick with reddish undertones and apply a little bit of blush for a healthy flush.

Overall, the 90s were a time for bold and daring lip looks that are still relevant today. Experiment with different lipstick shades and finishes, and don’t be afraid to play with lip liners to create the perfect pout.

Captivating the Face: Minimalism and Thin Brows

The 90s were all about embracing a more minimalist approach to face makeup. Thin eyebrows were all the rage, with stars like Drew Barrymore and Kate Moss sporting barely-there brows that helped to create a fresh-faced, natural look. To achieve this style, skip the heavy plucking and opt for a more natural shape that’s groomed and brushed with a clear gel.

When it comes to overall makeup, 90s minimalism meant focusing on a single color palette for a cohesive, monochromatic look. Choose a shade that flatters your skin tone and stick to it, using it on your eyes, cheeks, and lips. Add a touch of black liner for a subtle smudge at the lash line, and keep your lashes looking natural with just a coat or two of mascara.

Looking for something a little more edgy? The 90s were also the heyday of grunge, and this style is still popular today. Use a black liner to create a smudged, lived-in look around the eyes, and play with darker colors on the lips.

For a flawless, minimal look, says makeup artist Jane Doe, “Less is more. Start with a fresh face and use just a bit of foundation to even out your skin tone, focusing on areas that need a little extra coverage. Then, use a creamy blush or balm to add a subtle flush of color to your cheeks. Finish with a coat of mascara and a natural-looking lip color.”


A: Some iconic 90s makeup trends include blue eyeshadow, frosted eyeshadow, brown lipstick, spider lashes, monochromatic makeup, overlined lips, and thin eyebrows.

Q: How can I achieve the 90s makeup look?

A: To achieve the 90s makeup look, you can use blue eyeshadow, frosted eyeshadow, brown lipstick, spider lashes, and overlined lips. You can also opt for a monochromatic makeup look and shape your eyebrows thinly.

Q: What is the significance of blue eyeshadow in the 90s?

A: Blue eyeshadow was a popular trend in the 90s and was known for its bold and vibrant look. It was often paired with frosted eyeshadow for an even more dramatic effect.

A: Celebrities like Drew Barrymore, Naomi Campbell, Victoria Beckham, and Gwyneth Paltrow popularized the 90s makeup trends. They were often seen sporting bold lips, blue eyeshadow, and thin eyebrows.

Q: What is monochromatic makeup?

A: Monochromatic makeup is a makeup look where you use a single color or hue on your eyes, lips, and cheeks. It creates a cohesive and harmonious look that was popular in the 90s.

Q: How can I achieve the overlined lips look?

A: To achieve the overlined lips look, you can use a lip liner that is slightly darker than your lipstick. Start by outlining your lips slightly above their natural line and then fill them in with your chosen lipstick shade.

A: Some specific products and brands associated with the 90s makeup trends include Chanel lipstick in red lip hues, body glitter from various cosmetic brands, and kohl eyeliners for achieving smoky eye looks.

Q: What are some tips for creating a dewy skin look in the 90s makeup style?

A: To create a dewy skin look in the 90s makeup style, you can use a moisturizing foundation or tinted moisturizer and apply a cream blush for a natural flush of color. Avoid using matte finishes and opt for products that give a luminous and glowing effect.

Q: Can you recommend any 90s-inspired eyeshadow palettes?

A: Yes, some 90s-inspired eyeshadow palettes include the “Nostalgic Nineties” palette from XYZ Cosmetics and the “Throwback Glam” palette from ABC Cosmetics. These palettes offer a range of shades that were popular in the 90s, including blue eyeshadows and frosted finishes.

A: While the 90s makeup trends can be fun to experiment with, some of the bolder trends like blue eyeshadow or spider lashes may not be suitable for everyday wear. However, you can still incorporate elements of the 90s makeup trend, such as brown lipstick or overlined lips, into your everyday makeup routine for a touch of nostalgia.


Reviving 90s makeup trends can be a fun and creative way to switch up your beauty routine. From bold eyeshadows to statement lips, there’s a lot to experiment with. And the minimalist approach to face makeup allows for a fresh-faced, natural look that is timeless. Incorporating these trends into your routine can add a touch of nostalgia and bring back memories of your favorite celebrities and fashion icons.

So why not try it out?

Whether you’re feeling inspired by Drew Barrymore’s iconic brown lips or want to add a touch of glitter to your lids, there’s a trend out there for everyone. So grab your favorite eyeshadow palette and lip liner and have fun experimenting! The best part is, these looks can be easily adapted to suit any occasion, from a casual daytime look to a night out on the town.

So embrace your inner 90s icon and give these makeup trends a try. Who knows, you might just discover your new go-to look.